Marketing Plan Essay Example | Topics and Well Written Essays - 4250 words

Marketing Plan - Essay Example Because of which the company has been able to become one of the biggest Japanese restaurants in the country providing SUZU with Sushi grade fish to the customers in Hammersmith (Aaker and Joachimsthaler, 2000, pp. 45-52). The company is into providing special quality of sushi fish to the customers in London specially focusing on the children so that they can get healthy food items. The company looks to utilize its resources very efficiently making sure that it can have the maximum productivity. The company operates from Monday to Friday providing both Lunch and dinner facility and on Saturday only Dinner facility. It makes sure that all the orders that are been placed either for take away or for delivery are been finished on time and in best quality. SUZU does operates for 8 hours in total in one day and makes sure that it has a high rate of productivity of around 80-85% making all the employees work in the most efficient way. SUZU has a strong presence of information system in the company making sure that the flow of the information from one department to other is been done very easily. The company is bale to maintain a good system which helps them to get information related to the order that is been placed and also with regards to the takeaway order so that there is no mismatch among all the orders and the right customer can be provided with the correct order that is been placed (Cheverton, 2006, pp. 56-64). Thus the management information system used by the company is of the highest quality which helps in increasing the efficiency of the company. It has got the best of Japanese chef as a member of its staff to enable it with the facility of providing the best quality food to the customers. The company has a very flexible organization structure where all the members including the founder Makiko Sano work as a single team towards achieving their goal and making sure that they get the maximum

Factors Affecting Global Demand and Supply Research Paper

Factors Affecting Global Demand and Supply - Research Paper Example A research conducted by Ronaldo (2010) indicates that a significant loss of shareholder value emerges from gaps in demand and supply management. Mostly, these shortages in supply are caused by monopolized supply, poor forecasting, poor planning, low inventory levels, long delivery processes and poor communications. With a delay in one of the above elements of demand or supply, a big impact is evident in the business operations especially financially. When a company ignores the importance of advanced and innovative technology, it stands a big chance of losing its competitive edge. Demand can be either independent or dependent. A dependent demand is whereby the demand for a certain product depends on the availability of and demand for another product (Aswathappa, 2004). For example, the demand for mobile batteries will depend on the availability of mobile phones. On the other hand, independent demand means that each product demand does not rely on demand or supply of any other product or service. Factors Affecting Demand and Supply Demand for commodities and services are mainly influenced by commodity price change as customers can easily shift to the same product offered by a competitor. If there is a change in customers’ income, the customer can either purchase more or less with respect to the income change. Tastes and preferences constantly change among customers due to change of fashion trend or other influencers such health and change of status. Demand is also affected by a change in the price of competitive goods; if the prices of such goods increase, the demand for supplementary goods go high and vice versa (Nezih & Lewia, 2011). Government policies may also increase or reduce demand when they pose a control bill and supply restrictions. Further, when certain goods are taxed and levied heavily, producers limit production. Thus, prices are high due to the cost involved in the production, hence high price tags per unit product. Natural calamities and s easons play a big role in changing goods and services demand and supply. For instance, during winter, the demand for warm clothing is high, but during summer, the demand is very low. Commercial advertisements, when communicated effectively, increase demand of the particular product or service since a large volume of customers is exposed to the information and is willing to try out the product due to curiosity and as a result, the demanded goods flood the market (Collins, 2012). Demographic factors such as age, the total available population and a change of growth rate have a very big impact on demand and supply. A certain age group will show demand high of a specific commodity than that of another age group. For example, kids will demand more of toys than any other age group and a population with a big number of babies means that the total demand and supply of toys is high. Sociological factors such as level of education, marital status and sex will also influence demand. The quanti ty of competition in the market affects demand in the sense that if competitors are many, there is a lot of supply. Therefore, the customer has a wide variety to choose from, and this inversely affects demand and price stability. Cost of inputs has a major influence on supply. If labor and capital charges are high, the supply is limited since the producers have a limited production capability.